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GENERAL MARKETING

Marketing Planning

Marketing & The Bottom Line : The mAerketing Metrics to...

The Marketing Imagination

Internal Marketing:Directions For Management

BIG M,Little M Marketing:New Strategies for a New Asia

The Marketing Edge:Making Strategies Work

Return On Marketing Investment:Demand More from Your Marketing...

Marketing In a Multicultural World:Ethnicity,Nationalism,and...

Kellogg On Integrated Marketing

Dictionary of Marketing

Market Driven Strategy:Processes for Creating Value

Multicultural Marketing:Selling To The New America

Creating a Company For Customers:How to Build andLead a...

Shopping For Identity;The Marketing of Etnicity

Meaningful Marketing:100 Data-Proven Truths and 402 Practical...

Theres No Business Thats Not Show Business:Marketing In...