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SEGMENTATION AND TARGETING
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Segmenting The Mature Market
Market Segmentation: A Step-by-Step Approach to Creating...
Hitting The Sweet Spot
Divide And Conquer
EVEolution: the Eight Truths of Marketing to Women
Boomers, Xers, And Other Strangers
Segmentation and Positioning for Strategic Marketing Decisions
Market Segmentation: How to do it, how to profit
Strategic Marketing Segmentation
Beyond Mind Game: The Marketing Power of Psychographics
The Long Tail : Why the future of business is selling less...
Handbook of Niche Marketing Principles And Practice
Handbook of Market Segmentation : Strategies for Business...
