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BOOKS

TechnoBrands: How To Create & Use"Brand Identity"To Market.Advertise...

The Worlds Greatest Brands

Brand Warriors:Corporate Leaders Share their winning Strategies

Warp Speed Branding - The Impact of Technology on Marketing

The 22 Immutable Laws of Branding

eBRANDS - Building an Internet Business at Breakneck Speed

Strategic Brand Management - Building, Measuring, and Managing...

Strategic Brand Communication Campaigns

The 11 Immutable Laws Of Internet Branding

Emotional Branding: How Successful Brands Gain The Irrational...

Co-Branding:The Science of Alliance

Corporate Religion

What makes Winning brands different the hidden method behind...

4D Branding: Cracking the corporate code of the network...

The Employer Brand:Bringing the Best of Brand Management...

The 11 Immutable Laws Of Internet Branding