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BOOKS

Brand Hijack:Marketing Without Marketing

Kellogg On Branding: The Marketing Faculty of The Kellogg...

Managing Brand Equity

Megabrands (How to Build Them How to Beat Them)

Brand Management:Planning and Control

Sisomo:The Future On Screen

Profit Brand:How to Increase the Profitability,Accoutability...

The Breakaway Brand: How Great Brands Stand Out

Membangun Kesetiaan

Brands laid Bare:Using Market Research for Evidence-Based...

The Brand Innovation Manifesto

Primal Branding:Create Zealots For Your Brand,Your Company,And...

Brand Valuation Measuring and Leveraging Your Brand

B2B Brand Management

The Case for B2B Branding : Puling Away from the Business-to-Business...

Harvard Business Review on Brand Management