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BOOKS

HOOKED: How to Build Habiit-Forming Products

The Innovation Stack

Segmenting The Mature Market

Market Segmentation: A Step-by-Step Approach to Creating...

Hitting The Sweet Spot

Divide And Conquer

EVEolution: the Eight Truths of Marketing to Women

Boomers, Xers, And Other Strangers

Segmentation and Positioning for Strategic Marketing Decisions

Market Segmentation: How to do it, how to profit

Strategic Marketing Segmentation

Beyond Mind Game: The Marketing Power of Psychographics

The Long Tail : Why the future of business is selling less...

Handbook of Niche Marketing Principles And Practice

Handbook of Market Segmentation : Strategies for Business...

Selling Today