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BOOKS

Global Marketing Management (sixth edition)

Scientific Method in Marketing

Marketing Myths That Are Killing Business

Strategic Database Marketing:The Masterplan for Starting...

Permission Marketing - Turning Strangers Into Friends,...

Raving Fans:A Revolutionary Approach to Customer Service

Principles of Global Marketing

Global Marketing Management Sixt Edition

Battling For Profits:How To Win Big On The Marketing Battlefield

Marketing Management In the 21st Century

Global Marketing Management Seventh edition

Strategic Marketing Problems: Cases and Comments

Marketing Mistakes (Fourth Edition)

A Passion For Excellence:The Leadership Difference

Experiential Marketing

Jornal of Nonprofit & Public Sector Marketing