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BOOKS

Return On Marketing Investment:Demand More from Your Marketing...

Marketing In a Multicultural World:Ethnicity,Nationalism,and...

Kellogg On Integrated Marketing

Dictionary of Marketing

Market Driven Strategy:Processes for Creating Value

Multicultural Marketing:Selling To The New America

Creating a Company For Customers:How to Build andLead a...

Shopping For Identity;The Marketing of Etnicity

Meaningful Marketing:100 Data-Proven Truths and 402 Practical...

Theres No Business Thats Not Show Business:Marketing In...

Speak With Confidence !:Powerful Presentations That Inform,Inspire...

A Genies Wisdom:A Fable Of How A CEO Learned To Be A Marketing...

The Entertainment Marketing Revolution:Briging The Moguls,The...

Exhibit Marketing:A Survival Guide For Managers

The Successful Marketing Plan:A Disciplined and Comprehensive...

Marketing Metaphoria: What Deep Metaphors Reveal About...