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MCOM

The Erotic History Of Advertising

DAGMAR:Defining Advertising Goals For Measured Advertising...

The Media Equation : How Peope Treat Computers,Television,and...

Rapid Response Advertising : The Missing Piece to The Marketing...

Life After the 30-Second Spot : Energize Your Brand With...

Life After the 30-Second Spot : Energize Your Brand With...

Promotional Strategy

The 27 Most Common Mistakes In Advertising

How To Make Your Advertising Twice As Effective At Half...

How to Make Your Advertising Make Money

Handbook af Demographics for marketing Advertising

Ogilvy On Advertising

Response Television : Combat Advertising of The 1980s

Kleppners Advertising Procedure

Advertising : M & E Handbooks

Excellence in Business Communication