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MCOM

Marketing Communications : Contexts, Contents and Strategies

How Asia Advertises : The Most Successful Campigns in Asia-Pacific...

Reputation Marketing : Building and Sustaining Your Organizationss...

The End Of Advetising As We Know It

The Fall Of Advertising & The Rise Of PR

Made to Stick : Why Some Ideas Survive and Others Die

The PR Crisis Bible

Value-Added Public Relations : The Secret Wapon Of Integrated...

The New PR Toolkit : Strategies for Successful Media Relations

Think IMC!

The Secrets Of World - Of Mouth Marketing