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MCOM

Contagious: Why Things Catch on

Advertising Strategy

The Poer of Moments (Why Certain Experiences Have Extraordinary...

Stick and Solid

Public Relations in the Age of Disruptions

The New Publicity Kit

The Marketers Guide to Public Relations : How Todays Top...

Sales Promotion Management

Strategic Advertising Campaigns

Advocacy Advertising

Public Relations For Marketing Professionals

Cutting Edge Advertising

The Anatomy of Buzz : How to Create Word-Of-Mouth Marketing

Advertising And Promotion an Integrated marketing Communications...

Do-It Yourself Advertising : Create Marketing Strategies...

Reputation Marketing : Building and Sustaining Your Organizationss...