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BOOKS

The Loyalty Effect

Emotional Value - Creating Strong Bonds with Your Customers

Loyalty.com (Customer Relationship Management in the New...

One to One B2B

Strategic Customer Care

The One to One Fieldbook (The Complete Toolkit for Implementing...

Markets of One - Creating Customer Unique Value through...

B2B And Beyond

Capturing Customers Hearts: Leave The Competition to Chase...

Customer WinBack: How to Recapture Lost Customers and Keep...

Loyalty Marketing - The Second Act

Customer Share Marketing: How The Worlds Great From Customer...

The Customer Century : Lessons from World Class Companies...

Convergence Marketing Strategies For Reaching The New Hybrid...

Market-Based Management: Strategies For growing Customer...

The Customer Marketing Method : How To Implement And profit...