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BOOKS

E-Marketing
One To One Fieldbook : The Complete Toolkit for Implementing...
Customer Culture :How FedEx and Other Great Companies Put...
The Customer Loyalty Solution: what Works ( And What Doesnt...
Relationship Marketing : Successful Strategies for the...
Seven Power Strategies For Building Customer Loyalty
The Seven Keys To Management Strategic Accounts
Building The Customer-Centtric Enterprice
The Death of Demand
The Customer Management
Performance Driven CRM
Cretive Marketing Award 2003:Customer Retention Strategy,Customer...
Why CRM Doesnt Work
Managing Customer Relationship
The Ultimate CRM Handbook
Customer Relationship Management