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BOOKS

Absolut Book.:The Absolut Vodka Advertising Story

Fusion Branding:How To Forge Your Brand For The Future

Branding The Power Of Market Identity

Eating The Big Fish:How Challenger Brands Can Compete Against...

The Future Beyond Brands Lovemarks

Branded:The Buying And Selling of Teenagers

The Brand GAP:How To Bridge The Distance Between Business...

The Hero And The Outlaw:Building Extraordinary Brands Through...

Brands and Branding

Designing Brand Identity:A Complete Guide to Creating Building,and...

Legendary Brands:Unleashing The Power Of Storytelling To...

Brands In The Balance:Meeting the Challenges to Commercial...

Brand Babble:Sense and Nonsense About Branding

A Branded World:Adventures in Public Relations and the...

The Brand GAP:How To Bridge The Distance Between Business...

From Brand Vision to Brand Evaluation:Strategically Building...