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BOOKS

Brand Building Advertising Concepts and Cases + CD

How Brands Become Icons:The Principles Of Cultural Branding

Creating Powerful Brands in Consumer,Service and Industrial...

The Cult Of Mac

Brand Royalty: How The Worlds Top 100 Brands Thrive & Survive

Behind Powerful Brands From Strategy to Campaign

The Business Of Brands

BRAND Sense:Build Powerful Brands through Touch,Taste,Smell,Sight,and...

Brand Hijack:Marketing Without Marketing

Kellogg On Branding: The Marketing Faculty of The Kellogg...

Managing Brand Equity

Megabrands (How to Build Them How to Beat Them)

Brand Management:Planning and Control

Sisomo:The Future On Screen

Profit Brand:How to Increase the Profitability,Accoutability...

The Breakaway Brand: How Great Brands Stand Out